Autonomy spin-out Blinkx has issued its maiden interim results to September showing revenues of $3.0m and an operating loss before $11.5m IPO and demerger costs of $2.3m. There are no comparative numbers for H1 fiscal 2007, although the prospectus showed revenues for the whole of calendar 2006 of $3.8m. The company has now indexed of 18.5m hours of video and has attracted new parters in the period including Ask.com, RealNetworks and InfoSpace. Daily searches on the Blinkx platform were 4.2m in September up 280% on the year.
Our view
In our view, the financial results are not the driving factor behind Blinkx's £100m valuation - it is all about mind share for its search technology. In this regard the company has made progress in H1 with an impressive increase in usage. However, we have two significant worries. First we do not see Blinkx as a leading brand in web 2.0. Whilst this may seem like a relatively trivial point, we see a strong brand in the web 2.0 community as a central requirement for Blinkx to be successful. We closely monitor the output from key publishers such as TechCrunch and we just don't get the feeling that Blinkx is a 'hot' company in the West Coast. Perhaps a bigger worry is Google's increasing integration of video into its the mainstream of its strategy as typified by the recent launch of Adsense for video on YouTube (which was acquired by Google earlier this year). Blinkx's Adhoc platform seems to us to go head to head with Adsense on YouTube and, whilst Blinkx would claim that Adhoc is targeted at a different segment of the market, even the perception that Blinkx is standing in front of the Google juggernaut is a worry for us. Readers may be interested to read TechCrunch's view of Adhoc here. Whilst we are not disputing that Blinkx has strong technology, in a brand contest between Blinkx and Google, there can be only one winner.